You rope in sure-fire names like Director Vishnuvardhan and actors Arya, Nayanthara and Taapsee for an Ajith starrer and then get excited if it makes just over an extra Rs.10 crores in the first two weeks, after so much hype.
We can talk about breaking vasool records of any kind only after that.
'Look, the movie cost about Rs.60 crores and it has to first collect that much to just break even. But a big banner studio manager in Chennai, a cynic when it comes to box office figures, however has his doubts. 100 crore vasool'' club ? One obvious source are the Ajith fan bloggers.
So how did the movie quickly get the tag of a would-be member of the ' R s.
